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About us

Our Mission


Deliver flowers to live up to your dedication for your loved ones.

To do so, we collaborate with local producers who care about the environment and cultivate their flowers with love.

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The Fashion Forward Collection


From your local producer to your door, discover how we deliver our multiple sorts of flowers and bring you happiness.

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Our Creations

Explore our handcrafted floral arrangements, each meticulously designed to convey beauty, elegance, and a touch of nature's artistry.

Get to know our designers

Dedicated stylists driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of clothing, marketing, and customer experience strategies.

Emma Johnson

Chief Fashion Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house stylists and looks after the community of thousands of fashion enthusiasts.

Iris Joe

Chief Fashion Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.